Mirum joins forces with OPEN Group to bring computer vision to merchandising
MAY 15, 2019
The companies are embarking on a series of pilot projects to test Mirum's technology in the FMCG retail segment.
Mirum has announced a partnership with OPEN Group, a leading trade marketing agency in Russia. OPEN collaborates with flagship brands in retail and FMCG, and also leads the Central and Eastern European cluster of the global SSI network (Sales Services International).
As part of the partnership, the two companies are going to conduct a series of pilot projects to test Mirum's image recognition technology on the product catalogues of 6 large brands. The pilots will expand the scope of Mirum's recognition catalogues, increase the accuracy of the system, as well as solidifying the integration of Mirum's technology into partner SFAs.
As part of the partnership, the two companies are going to conduct a series of pilot projects to test Mirum's image recognition technology on the product catalogues of 6 large brands. The pilots will expand the scope of Mirum's recognition catalogues, increase the accuracy of the system, as well as solidifying the integration of Mirum's technology into partner SFAs.
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